The Basics of Blogging – How A2Hosting Coupons Can Help You Get Started.

This is part  1 of a 4-part series that goes over the very basics of blogging for people new to the blogging world.  Everyone has a blog. Okay – so that is a bit of an exaggeration, but you get the idea. It seems that everyone has a blog these days, and for good reason. A blog is a great way to communicate with your audience, no matter what kind of audience that may be. Using a blog to promote your business – whether it is a new business or an existing venture – is one of the best ways you can use technology to your advantage. Once you have decided to start your own blog, you are certain to have a lot of questions as you try to get started – which is exactly why we have put together this Basics of Blogging series. We will aim to answer all of the big questions that come up as you work to start your own blog. First up, the matter of web hosting, and how you should go about picking the right web host for your blogging needs. What is a Web Hosting Company? To bring your well-written, informative blog posts to people around the world, you are going to need a web host. Simply, a web host is a company that stores your web pages on a server and delivers them to people who follow a link to your site or enter your address into their browser. It is possible to host your own web pages, but that is an advanced option that is full of hassles and complications. You need your own server (i.e. a computer) that runs 24 hours a day, can handle large traffic and not get you into trouble with your ISP (internet service provider). There are other considerations, like setting up a firewall (here’s a Norton coupon code to help if you decide to go that route).  Hosting your…

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Adsense Tips and a Renewal Promo Code from GoDaddy

How to Make Long-term Passive Income with Adsense Google’s targeted advertising program, Adsense, is one of the easiest and most effective ways to earn money online. You can use it to monetize a pre-existing web property, or build it into your strategy for a new site. Once you set it up, the program is pretty straightforward. But to make the most of the program and avoid being penalized for misuse, there are several things you should know. First: a Renewal Coupon for You Webmasters We like to add value as a thank you to our valuable readers. Have a domain name or hosting plan with GoDaddy? Chances are, you do (they’re the world’s largest hosting company and domain registrar). Here’s a quick promo code you can use to save up to 15% off renewals: CJC2OFF30. Thanks to: http://coupongo.org/godaddy-renewal-code/ for the free coupon code. If you’re looking for something with a little more power then give digitalocean a try. And now back to your regularly scheduled programming…. What is the Google Adsense Advertising Program? Google Adsense allows you to place strategic advertisements anywhere on your website. You can choose between text-only, image-rich, and video ads. You can choose a variety of different sizes and shapes to fit any suitable space. Google’s algorithms select the products and services advertised based on your content and the recent browsing history of your website’s visitors.  Depending on your site and traffic, you are paid each time a visitor clicks on an ad (known as CPC, or cost-per-click) or for every thousand impressions (known as CPM, or cost-per-thousand). Because Google’s algorithms serve laser-targeted ads to your site, the click-through rates are competitive compared to other ad programs. How Do You Set Up a Google Adsense Account? Check out the simple conditions at Google’s Adsense website. If you satisfy the conditions (most people do) then just fill out the application form and submit it. Approval can take a while, so…

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The 3 Ways to Grow Your Business – With Suggestions for Each

It is one thing to start a business, but it is something else entirely to actually grow that business. These days – with all of the advantages that technology affords each of us – it is relatively easy to get up and running with your own business idea. Depending on your idea, you may not even need much money to get started. Growing that business, however, is going to take plenty of time and effort. Three Basic Concepts In general, you can break down the process of growing your business into three categories. Those categories are as follows – Increasing your number of customers Increasing the average customer purchase Increase frequency of customer purchase Below, we will highlight each of these three methods of business growth, along with some ideas for how to pursue each channel. Increasing Your Number of Customers When you think about business growth, this is probably the first thing you think about. After all, if you have more customers, you are going to make more money, right? Well, yes, in most cases. Acquiring more customers is always desirable, although the cost of doing so can be prohibitive in some cases.  To gain customers for your business, advertising is going to be the channel which is most likely to yield results. By purchasing advertising space in any number of different areas, you can put a marketing message in front of your target audience. One of the easiest and most-controlled ways of delivering an ad message today is through the use of Google AdWords. AdWords is a marketing channel that allows you to display paid search results on Google when potential customers search for terms related to your business. The advantage of AdWords is the incredible amount of control that you have over targeting your market. As long as you know your market and you know what your potential customers are searching for, you can display ads to that population without wasting…

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How to Change the Paradigm of an Existing Business

When you are starting a business from scratch, it is relatively easy to set the tone for the new company. As the owner, you can establish ground rules right from the beginning, and you can use those rules to establish a culture and framework that will carry the company forward right from day one. The culture of an organization is essential to its success, so getting it right on this point is crucial. However, what do you do when the paradigm of an existing business needs to change? To be sure, this is a much more-difficult proposition. Changing the way an existing company works – especially when dealing with employees who have been in place for some time – is a significant challenge. Starting Over In many ways, you will want to take the same approach to changing the paradigm of an existing business as you would take when starting a new business. Basically, you need to start over. Of course, that is easier said than done, but it is the only way that the old business will manage to head in a new direction. If you fail to make a clean break from the past, you are always going to be stuck dealing with yesterday’s problems rather than looking for tomorrow’s opportunities. Human beings are creatures of habit, and that fact cannot be overlooked with regard to this topic. As you work toward changing the culture and patterns of your business, you need to remember that your employees are used to doing things a certain way. That doesn’t mean they can’t do things in a different way going forward, but they are going to have to be given a reason to make a significant change. It is up to you to give them that reason. A Big Event If you truly would like to change the direction of an existing business, you need to stage a big event which is going to grab the…

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