The Most Common Blogging Mistakes, Including Free Hosting Coupon Codes!

Blogging is an effective method for business advertising, if it is done right. If you intend to use blogging to promote your business, then you should learn the right way to do it. It is pointless to put a lot of time into maintaining a promotional blog that cannot attract customers to your business. Read on to find out what the most common blogging mistakes are and how to fix them. The Mistake: Not Connecting to Your Business’ Main Page or Products For some strange reason, many businesses shoot themselves in the foot by failing to give their blog readers an easy way to find them. Some business bloggers seem to assume that visitors can just Google it, or remove the blog suffix from the address. However, people don’t like extra steps. This simply annoys a lot of your visitors into not bothering. The Solution: The purpose this kind of blog is to get potential customers to look at the products or services your business offers. You need this to be easy for them to do. Make sure that the business blog displays a navigation bar prominently. Link to your main page there and make sure that it is labeled clearly. If the blog has your company’s logo at the top, make the logo a link to the business page as well. Additionally, every time the blog mentions one of your company’s products or services, link to the page selling or describing it. Never make your visitors work to find an opportunity to give you money. The Mistake: Only Posting Product Announcements Part of the purpose of a business blog is indeed to announce and promote products and services. However, it is a big mistake to focus the blog on these things. This misses out on the true marketing power of the blog. The Solution: Write things that your target audience wants to read. Give them a reason to keep coming back to read the…

Continue Reading →

Proven Tips To Save Money at Business Conferences

Business conferences must come up in many times, and you have to attend as it is always an important event for your business. These conferences usually add expenditure and can even go beyond your annual budget. But if you are a good planner, you can avoid these excess expenses if you observe the following tips to save money at business conferences. Research discounts, offers, and deals Conference organizers improvise various ways to attract a higher attendance. You will notice that not many people who accept and pay the asking price for participating in a conference, people will research first and find a conference that offers various discounts and inclusive services, like this one from CIT Bank: http://www.wiseinvesting.org/cit-bank-promo-code/ Therefore, the best thing to do is researching on the internet, and you will find discount codes that offer access at an affordable rate. This is an excellent trick that will save you money and benefits both parties as conference organizers gain super fans and you gain access. 1. Avoid highly-priced and Luxurious Accommodations: This strategy can spare you a lot of cash in the end. You can start saving from food cost by stopping at a grocery store and taking the most affordable foods and avoid those luxurious restaurants in the conference zone. A hotel in conjunction with the organizers usually covers snacks and drinks. Search the nearby Whole Food Deliveries and have affordable food delivered to you. Restaurants and hotels around the event will know about the conference earlier, and they will find a way to attract customers to maximize the opportunity. Look for the restaurants who are offering discounts and offers on food and rooms to stay. You can use Priceline.com to find great deals on rooms near the conference and save quite a lot that way. 2. Meet up at the Conference Earlier: You are a brilliant entrepreneur, and this is why you are in business. If the conference happens in your area, find…

Continue Reading →

Should You Hire a Web Designer as an Employee or Independent Contractor?

When hiring someone for their services, it’s essential to know if the worker is an employee or an independent contractor. Whether or not you pay or withhold income taxes, Social Security, and Medicare taxes depends on the kind of worker you’ve hired. However, the legal definitions of what makes a worker an employee or an independent contractor are oftentimes difficult to discern. Choosing a Web Host Whether you end up hiring an in-house employee or going independent, you will likely need to purchase the domain name and web hosting yourself. For most businesses, you don’t need anything beyond a basic web hosting plan. If you’re just getting set up now this is a great time to get a deal. There are plenty of coupon codes out there (check out godaddy.com promotional codes for some really good offers) for both new hosting plans and for people looking to upgrade or renew their hosting, but if you are setting up a new account that is typically when you can get the most savings as most web hosts offer really attractive prices for new contracts to attract customers. Employee or Contractor? If you’ve incorrectly labeled an employee as an independent contractor, you may be faced with reimbursing the worker for overtime and minimum wages under the Fair Labor Standards Act, paying income taxes, Social Security, and Medicare, and providing health insurance and retirement benefits. However, if the worker is an independent contractor, you do not have to withhold or pay any taxes. Payers must instead fill out Form 1099, supplying a copy to the contractor as well, to report payments over $600 a year. Generally, you can determine whether a worker is an employee or an independent contractor by the control and method of their service. Employees The work of an employee is overseen by another person, and their actions may be controlled by a company. Financial aspects such as payment methods, expenses, and supply costs are…

Continue Reading →

Adsense Tips and a Renewal Promo Code from GoDaddy

How to Make Long-term Passive Income with Adsense Google’s targeted advertising program, Adsense, is one of the easiest and most effective ways to earn money online. You can use it to monetize a pre-existing web property, or build it into your strategy for a new site. Once you set it up, the program is pretty straightforward. But to make the most of the program and avoid being penalized for misuse, there are several things you should know. First: a Renewal Coupon for You Webmasters We like to add value as a thank you to our valuable readers. Have a domain name or hosting plan with GoDaddy? Chances are, you do (they’re the world’s largest hosting company and domain registrar). Here’s a quick promo code you can use to save up to 15% off renewals: CJC2OFF30. Thanks to: http://coupongo.org/godaddy-renewal-code/ for the free coupon code. If you’re looking for something with a little more power then give digitalocean a try. And now back to your regularly scheduled programming…. What is the Google Adsense Advertising Program? Google Adsense allows you to place strategic advertisements anywhere on your website. You can choose between text-only, image-rich, and video ads. You can choose a variety of different sizes and shapes to fit any suitable space. Google’s algorithms select the products and services advertised based on your content and the recent browsing history of your website’s visitors.  Depending on your site and traffic, you are paid each time a visitor clicks on an ad (known as CPC, or cost-per-click) or for every thousand impressions (known as CPM, or cost-per-thousand). Because Google’s algorithms serve laser-targeted ads to your site, the click-through rates are competitive compared to other ad programs. How Do You Set Up a Google Adsense Account? Check out the simple conditions at Google’s Adsense website. If you satisfy the conditions (most people do) then just fill out the application form and submit it. Approval can take a while, so…

Continue Reading →

The 3 Ways to Grow Your Business – With Suggestions for Each

It is one thing to start a business, but it is something else entirely to actually grow that business. These days – with all of the advantages that technology affords each of us – it is relatively easy to get up and running with your own business idea. Depending on your idea, you may not even need much money to get started. Growing that business, however, is going to take plenty of time and effort. Three Basic Concepts In general, you can break down the process of growing your business into three categories. Those categories are as follows – Increasing your number of customers Increasing the average customer purchase Increase frequency of customer purchase Below, we will highlight each of these three methods of business growth, along with some ideas for how to pursue each channel. Increasing Your Number of Customers When you think about business growth, this is probably the first thing you think about. After all, if you have more customers, you are going to make more money, right? Well, yes, in most cases. Acquiring more customers is always desirable, although the cost of doing so can be prohibitive in some cases.  To gain customers for your business, advertising is going to be the channel which is most likely to yield results. By purchasing advertising space in any number of different areas, you can put a marketing message in front of your target audience. One of the easiest and most-controlled ways of delivering an ad message today is through the use of Google AdWords. AdWords is a marketing channel that allows you to display paid search results on Google when potential customers search for terms related to your business. The advantage of AdWords is the incredible amount of control that you have over targeting your market. As long as you know your market and you know what your potential customers are searching for, you can display ads to that population without wasting…

Continue Reading →

How to Change the Paradigm of an Existing Business

When you are starting a business from scratch, it is relatively easy to set the tone for the new company. As the owner, you can establish ground rules right from the beginning, and you can use those rules to establish a culture and framework that will carry the company forward right from day one. The culture of an organization is essential to its success, so getting it right on this point is crucial. However, what do you do when the paradigm of an existing business needs to change? To be sure, this is a much more-difficult proposition. Changing the way an existing company works – especially when dealing with employees who have been in place for some time – is a significant challenge. Starting Over In many ways, you will want to take the same approach to changing the paradigm of an existing business as you would take when starting a new business. Basically, you need to start over. Of course, that is easier said than done, but it is the only way that the old business will manage to head in a new direction. If you fail to make a clean break from the past, you are always going to be stuck dealing with yesterday’s problems rather than looking for tomorrow’s opportunities. Human beings are creatures of habit, and that fact cannot be overlooked with regard to this topic. As you work toward changing the culture and patterns of your business, you need to remember that your employees are used to doing things a certain way. That doesn’t mean they can’t do things in a different way going forward, but they are going to have to be given a reason to make a significant change. It is up to you to give them that reason. A Big Event If you truly would like to change the direction of an existing business, you need to stage a big event which is going to grab the…

Continue Reading →