Renowned Board Member of Multiple Fortune 500 Companies and Former Harvard Business School Leader to Help Guide World Class Governance and Strategy for Sustained Rapid Growth 

AUSTIN, Texas – December 20, 2007 – BSG Alliance Corporation, creator of a unique platform of on demand software and services that enable organizations to become next generation enterprises, today announced that James I. (“Jim”) Cash, Jr., PhD. joined the company’s board of directors this month. 

“Having Jim Cash join the BSG Alliance board is a real defining moment for us,” said chairman and CEO Steve Papermaster.  “Dr. Cash is one of the most accomplished leaders in organizational dynamics and governance, whose reach spans core blue chips in business, academia and beyond. His global profile, significant  fiduciary experience, wisdom and vision will be great assets to us as we continue our accelerated growth.”

Dr. Cash currently serves as director for a number of prominent organizations, including General Electric (NYSE: GE), Microsoft (NASDAQ: MSFT), Wal-Mart (NYSE: WMT), Chubb (NYSE: CB), The Boston Celtics, and the National Association of Basketball Coaches Foundation. He retired in 2003 as the James E. Robison Professor and Senior Associate Dean of the Harvard Business School, where he first joined the faculty in 1976. 

Dr. Cash will join Mr. Papermaster, Warren Weiss of Foundation Capital and Mitchell Kertzman of Hummer Winblad Venture Partners, all of whom currently sit on the company’s board. 

“I am delighted to join the BSG Alliance team in their quest to enable next generation enterprises, ” said Dr. Cash.  “It is clear to me that corporations are challenged to develop new business and leadership processes to thrive in today’s always on, global economy.  I am thrilled to be part of a company that is innovating a compelling new on demand business platform to meet those challenges.”

In November, BSG Alliance announced the acquisition of New Paradigm, the business innovation group led by internationally recognized thought leader and author of Wikinomics, Don Tapscott.  In little more than six months, BSG Alliance has:

·         publicly announced its formation

·         secured $20 million in  funding

·         acquired Houston-based The Concours Group, a high level strategy, research, and executive education company

·         acquired Kalivo Inc., maker of Web 2.0-based community software

·         acquired Industrial Sciences LLC, maker of sophisticated business simulation software;

·         launched a capital markets/ financial services industry team on Wall Street, and

·         acquired New Paradigm 

About BSG Alliance Corporation

BSG Alliance helps companies become next generation enterprises, through a unique, on-demand platform.  The BSG Alliance platform delivers the most innovative business research, executive development, applications, and information to forward-thinking companies and top C-level executives, as they seek to be sustainable leaders in today’s hypercompetitive global economy.  Headquartered in Austin, Texas, USA, BSG Alliance has offices in Boston, Houston, New York, London and Toronto, serving leading Global 2000 customers on four continents. Customers include American Airlines, Johnson & Johnson, and Marriott, among many others. For more information, please visit www.BSGAlliance.com.

Contact:

Steve Guengerich

SGuengerich@BSGAlliance.com

512/904-3405

View a PDF version of the news release:   BSG Alliance - Cash Board Appointment.pdf